When you started this project, what was your goal? What were you trying to achieve?
Our goal was to provide specific carbon footprint values for Avient products to both customers and the public. As sustainability grows increasingly important across industries, our carbon footprint study focused on several key objectives. First, we aimed to drive innovation by enabling strategic product development that prioritizes low-carbon-footprint solutions. Second, we sought to foster internal improvements by maximizing efficiency, identifying GHG emissions hotspots, and reducing both costs and emissions. Third, we wanted to strengthen supplier-customer relationships by offering transparent information, enhancing trust and collaboration throughout the value chain. Additionally, the study supports product differentiation, giving us a competitive edge when comparing different product grades or families. Finally, it aligns with our sales strategy by helping us unlock new market opportunities and expand our reach.